Problem: New York art galleries are challenged by high rental prices and the shrinking demographics of older gallery customers. It is necessary to innovate to engage and involve younger audiences. Meanwhile, online and mobile experiences are replacing traditional ways of both interacting with and purchasing art. New York galleries need to reposition and redefine themselves.
Solution: A centralized art guide app that hosts seasonal, site specific, AR exhibitions throughout beloved New York City neighborhoods.
Mission Statement: Formar Art bridges the gap between technology and fine art, giving artists a new medium through AR mobile technology. Formar Art serves and strengthens New York art galleries by becoming a centralized mobile art guide app. Formar Art uses art and technology to bring people together and celebrate New York City.
Accomplishments: Exceptional Capstone Project, The New School, MS in Media Management'17
Tools: Adobe Illustrator CC, After Effects CC, Photoshop CC, CSS, HTML
Formar Art logo animation
Documentary Short: Misión Flamenca
What is it about Flamenco that has driven together the lives of five diverse women? Why do they have to perform? In San Francisco's vibrant Mission District, miles away from Flamenco's motherland of Spain, these women come together every month. Bringing their stories, jaleos and expressive dancing to an intimate setting with one mission: to engage and transport their audience with their love of Flamenco.
2015 Sinema Dans Ankara Film Festival
2014 San Francisco Dance Film Festival
2014 Dans Kamera Istanbul Film Festival
Misión Flamenca trailer
Infographic: Rental Prices
The infographic compares the median monthly income of a single person with a median 1 bedroom rental price in the 20 most expensive cities in the United States.
Hue variations are used for ranking of rental prices.
The bar graph displays the inflation of the housing market in the 3 most expensive cities, by comparing the median rental prices of a 1 bedroom apartment between the years 2010 and 2016.
Tool: Adobe Illustrator CC
Interactive: Cost of Living
Thisinteractive website allows users to see if they can afford to live in the 25 highest cost rental markets in the United States.
Once they pick a city, users can enter household and apartment size to display estimated monthly costs of living.
Tools: Adobe Illustrator CC and Invision.
The infographic highlights Bialetti Industries' iconic design Moka Express. Displayed is the information on the Moka Express both as a design object, and as a mechanical device with its dimensions and capabilities.
The timeline adds yet another layer, indicating when Moka Express was invented, and how it is displayed in the most popular modern art and design museums, including MoMA, the Smithsonian Cooper-Hewitt, and the London Design Museum.
Tool: Adobe Illustrator CC
Book Cover: The Lacuna
Tool: InDesign CC
Short Film: Sound of Street
Role: Co-producer, Cinematographer
Known for its cultural diversity and different ethnic music forms, Istanbul is a fascinating city. Shown through the eyes of a young Turkish jazz singer, musicians from Canada, Mexico, Poland, India and Istanbul come together to play music in one of the most famous streets of Istanbul, Istiklal. The film was made to represent communication among cultures using the universal language of music.
Mansion Award, New York JCI Crossroads International Film Festival
2008 New York JCI Crossroads International Film Festival
2008 JCI Crossroads International Film Festival, Istanbul Chapter